Recruit & Retain: Growing Your Secular Community

Want to build a thriving SSA chapter that doesn’t just exist, but grows, connects, and lasts? This one-hour training is all about mastering the twin pillars of chapter success: recruitment and retention. With over a third of U.S. college students identifying as nonreligious, there’s a huge audience out there, but many students still don’t know your group exists. We’ll give you practical, field-tested strategies to find your people and keep them coming back.

You’ll learn how to table like a pro, design flyers that get noticed, and chalk your message (legally!) across campus. We’ll cover how to use social media to build buzz, collaborate with other student orgs to expand your reach, and why a personal invitation is still one of the most powerful tools you have.

Plus, we’ll dive into how to keep members once they show up by creating welcoming meetings, providing snacks (yes, snacks matter), and gathering feedback so your events stay relevant and engaging. Whether you’re launching a new chapter or looking to boost turnout, this training will help you turn interest into lasting community.