Talking Point & Sound Bite Planner
This packet was prepared by Fred Edwords of the American Humanist Association. Thanks Fred!
What is your (private) goal for this media appearance (or newspaper interview)?
Who are you?
Why are you here (why are you important or why is your issue important)?
How can you be reached (what is the official contact info)?
First talking point:
Second talking point:
Third talking point:
(Sound bites should feature bold action words and express feeling. They can be humorous or serious. They can use analogy, play on a cliche, offer examples, or relate to pop culture. And they can take the form of rhetorical questions or even go on the offensive. )
Sound bite #1:
Sound bite #2:
TV and Radio Interview Reminders
Before the Interview:
Arrive early or at the appointed time if it is early enough.
Know who it is you are there to meet so you can inform the receptionist.
Bring a copy of your short bio with you, even if you've already sent it ahead.
Likewise bring information on your organization.
For radio, have an easy-to-use crib sheet but don't depend on it.
For TV have note cards you can review before going on.
When on radio, keep your mouth one hand's distance from the microphone.
When on TV, never look at the monitor; it will make you look shifty eyed.
Plan to have fun!
During the Interview:
If you do nothing else, give your contact information. And do it often.
Tell who you are and why you're there, unless the host does this for you.
Listen carefully to each statement or question before responding.
Open with a short answer.
Find every excuse to move to your talking points.
Once you've covered your talking points, restate and cover them again.
Avoid digressions into side issues; keep to your mission and points.
Avoid the sort of detail that belongs in essays and lectures.
Eliminate complexity in what you say focusing on simplicity.
Aim to keep your answers positive.
But be prepared to counterattack directly whenever necessary.
Keep counterattacks simple and respectful so you don't create openings.
Never repeat negatives; go right to the answer.
When asked multiple questions, pick just one and answer it.
When asked the wrong question, answer it directly; then move to a point.
When asked something you don't know, admit that you don't know.
Keep track of the time so you can end on a strong note.
After the Interview:
However it all went, express thanks for the opportunity.
Make notes on the people you interacted with or secure business cards.
Learn when the show will air or how it is accessed online afterwards.
Submitted by JonSussman on Sat, 07/11/2009 - 13:26