• Home
  • Donate
  • Contact
  • Log In

Media Relations


Do you want more people to know about your group?
Do you want to be a media pirate like Jesse?
Want to reach a larger audience?
You've come to the right place!

Jesse on CNN

  • General Media Relations
  • Using Social Media
  • Writing and Using Press Releases
  • Letters to the Editor
  • Crafting Talking Points and Message Clarification

General Media Relations

Want to know the basics of media relations and how to get noticed? Jesse Galef, the SSA Communications Director, gave a talk at the 2010 SSA Annual Conference on "How to Be a Media Pirate." 

Too long; didn't watch?

  • Be newsworthy
  • Target the correct outlets (campus, local, national, etc.)
  • Have a compelling message
  • Deliver it properly
  • Using Social Media

Using Social Media

Almost everyone uses some form of social media today. Kenny Flagg (of Freethinkers of the University of North Dakota) gave a great talk at our 2012 Annual Conference on how to use social media to help your group.

Too long; didn't watch?

  • Social media = anything on the internet (blogs, videos, emails, etc.)
  • Why use social media? Because that's where everyone is.
  • Start with just one good social media outlet-- don't stretch yourself too thin running too many pages at once.
  • Share info with relevant groups-- if a speaker is coming to your campus, tell the campus newspaper or departments on campus, not r/atheism.
  • Change up your content-- people are more likely to pay attention if every post isn't just when your meetings are.
  • Take pictures of your events! It puts a face to the group & people can share their own pictures.
  • Make chatting available-- will let new people ask questions, people get info, etc.
  • Don't rely on social media to be your entire commmunity.
  • Don't spam your page with unrelated content.

Writing & Using Press ReleasesJesse and Hemant Mehta on CNN

When your group officially begins, an introductory press release may get you some initial media coverage, and at the very least will get reporters familiar with who you are. We've put together a sample press release to send out, and also some tips on how to craft a good press release.

Letters to the Editor

Letters to the editor are a great way to generate buzz about your group, your activities, and your issues. Newspapers who see a lot of them are more likely to report on those topics; politicians and local leaders also read them to see what their constituents think. Fred Edwords has prepared a great introduction to writing snappy, attention-grabbing letters that will get you published and noticed! It's also a good idea to get together and write letters as a group, here's an activity packet about that.

Crafting Talking Points & Message Clarification

Pew Research on CNNOnce you have media attention, you want to know not just what you want to say, but how you're going to say it; this will make sure that your points come across clearly, accurately, and vividly. Fred Edwords has prepared two guides that can help you with this. The message clarification worksheet will help you develop your message, as well as generate sub-topics and defenses to questions. The talking point & sound-bite planner will help you come up with quick quips and witty remarks that will ensure you get quoted. Both are great tools for any media interaction, such as interviews and press releases; they can also be very helpful to use while planning an event or campaign!

Click here to return to the advertising main page.

Facebook! Twitter! YouTube!
Powered by Drupal